the Refrigerator Industry of China is in Transition
2008-07-29

Since 2006, the fridge industry has kept a rapid and steady growth in revenue.The market has gradually been rational and matured. The high-end market looks promising. There was more technical factors come into the refrigerators. More diversified and personalized demand from consumers overseas .It brings in a new heat round of competition among enterprises.

The refrigerator Competition and the winnerThere's no denying that domestic enterprises have opened an international door for this industry. Customs statistics show that in 2004 total export of refrigerators are more than 6.29 million pieces, which help to achieve a stable guarantee for the exports growth. However, it should be noted that the most export refrigerators to global market are low value added. The sales value is limited. Thus China refrigerator enterprises is plan to urge this trend to an end and get a firm step to upgrade product level and gain more profits. As the market has been rational, intense competition has made enterprises work harder to find the appropriate sector sales of new products. Finally, they can grab the heart of an increasingly well-informed consumer who needs higher quality and improved technology. The intense competition in manufacturers often ended in pridce-cutting .The war among multi-national companies also resulted in the mergers. Haier, Kelong and Xinfei, "the three most prominent powers", are sharing a market share nearly two thirds of China’s refrigerator market now. It seems that these refrigerators powers had made themselves involved in the energy-saving war a few years ago, and got some improvements, on the other hand they accumulated technical strength during years’ competition. Seeing the tough competition both at home and aboard, the Manufacturers in China made structural adjustment in order to enhance their position and take more revenues. However, not all will become the survivor of the war; only the one with ever-pursuing spirits stands at last. The Future trend of RefrigeratorsFuture’s refrigerators come with high-tech engineering, elegant looks, and flexible features .Most consumers need a refrigerator with a freezer unit. So the freezer and fresh foods section can be compeered in many different ways: Top Mount (the freezer is on the top and the refrigerator is on the bottom); Bottom Mount (the freezer is on the bottom and the refrigerator is on the top); Side-By-Side (the freezer on the left and the fresh foods section on the right, it opens in the middle); French Door (the most popular model in refrigerators. Prices are between $1,000 and $2,000)With today’s busy work and households, convenience is key, so future’ s refrigerators will be much easier to see and access. For this aim, "Elevator" shelves will be well received which can be effortlessly up or down to adjust different types of containers. Besides, filtered water is another popular added function. What’s more, noise can be a concern in today' s kitchen. Most importantly, with global energy crisis highlighted, consumers pay more attention to energy-saving refrigerators. We are glad to see some domestic brands have taken a position in the top products in the world with high level of energy conservation. It is showed that in the future ,convenience and energy-saving will be the focus in the refrigerators manufacturering.